It doesn’t matter whether you’re starting off or are already established as a band; you still need a website. This will signal to fans and event hosts that you’re serious about your music career. A website will also give you a platform to build a fanbase as you’ll have a space that you control. Another benefit of getting a website is that you’ll be able to market your merch and music directly to fans. Now that you understand the importance of a band website, you should follow these steps to get it off the ground.
1. Find a High-Quality Web Hosting Service
A good web hosting service will make sure your website is accessible at all times. You should make sure it offers at least 99.99% uptime. Also, you have to get a hosting service that offers lightning-fast loading speeds. Research indicates that most people will leave your website if it takes more than a few seconds to load, and this will end up hurting your SEO performance. You should also check the security features of the web hosting service. Ideally, it should give you an SSL certificate. Again, most people are wary of opening sites that lack decent security features, and this can make your site less popular. You also need to choose a domain name that’s easy to remember.
2. Partner with Bigger Music Sites
As you start off, you may find it hard to attract people to your website. Since many of your fans likely follow other music websites, you can partner with these platforms to get new followers. Once you locate a good site, you can ask them for an interview or get them to post reviews of your albums.
3. Post Professional Photos
To keep your visitors engaged, you have to post professional photos on your site. If you’re just starting your band, you may not have enough money to pay for an actual photographer. You can instead use your phone’s camera. Just make sure you use the right settings and lighting. You can consider buying a tripod to help you get steady shots. You also have to use photo editing software to make the photos more appealing.
4. Upload Music to Stream and Sell
Selling music on your site is a great way to generate income for your band. You can integrate tools like Bandcamp into your site and market your music directly to fans. Most of these tools will take a small commission from your sales, so you should check the terms of service before choosing them.
Conclusion
Developing a website for your band will give you a point of contact with your fans. To set up your site, you should first find a suitable web hosting service like IONOS. It’s a good idea to work with bigger music websites as this will attract more people to your site. You also need to post professional photos to keep your visitors engaged. Finally, you’ll have to upload your music to the website.
